Level Up Your Business Today
Professional Content and Knowledge Manager / Journalist
German content for your great business
DE/AT/CH Content for B2B, B2C, agencies, NGOs and public services
German content with concept for websites, customer support, blogs and more.
Content for PR- & marketing
German B2B und B2C content with esprit. Content for your business – according to your marketing strategy
Content support for your knowledge data base of your company – applicable for your teammates and call center agents – localization for the DE/AT/CH market
Content for press / journalism
Editorial contribution, press releases, interviews und research. As an editor I organize book projects and other publications for DE/AT/CH.
What is a textwriter doing?
„The textwriter enables the redirection of the data stream into a text file.“ (Definition from the IT world)
The definition describes the working process of the Content Manager who transforms (unfiltered) information into a professional content. In my case textwriter means „copywriter“ or even: „Content Manager“.
textwriter vs. copywriter
There are plenty of self-proclaimed copywriters and content agencies on the Internet. Most of them produce mediocre SEO content on the assembly line in order to achieve the highest possible number of clicks for their clients‘ online projects. The job title copywriter does not interfere with trademark protection – everyone can call themself copywriter.
As a „textwriter“ I work as a licensed journalist (since 2001 DJU – https://dju-berlinbb.verdi.de), as a copywriter (see references) as well as a Content & Knowledge Manager (since 2012 on eBay). I’m at home in the advertising industry, in customer support and journalism.
I’offering extensive know-how, creativity and a lot of company experience to make your business communication successful.
„No improvement is too small or too small to be done. Of every hundred changes, each one may seem silly and pedantic; together they can make a new level of the text. „
Theodor W. Adorno
- Business (B2B & B2C)
- Science / sustainability / arts / travels / IT
If your copywriter has no idea about your business, then your marketing is a lost cause. Therefore: Talk to me about your business, goals and strategies. In the past, I have worked for large companies and well-known management consultancies. I am also at home in journalism (science / environment / modern life).
years of professional experience
cups of coffee a year
Do I work worldwide?
Yes. I work for clients throughout Germany. For foreign customers, I require payment in advance (by appointment) – Meetings can be held via skype.
Do I bill my texts for the number of words?
The Internet is full of bad, „cheaper“ content. A successful content is measured not only by the amount of words, but above all by its quality. If you only need mass of online content, you should release an intern or employee for that task.
My work contains content on a higher level – customized and consistent. I calculate per hours, but I always create a package that includes all the necessary services from briefings, two revisions until the final version. That puts you on the safe side.
Do I offer professional translations?
No. For this there are numerous providers and tools on the internet. German customers do not like Google translated content. They are very discriminating. So I localize reviewed / approved translated content and cut them to core messages and target audience for the DE / AT / CH market.
If you have any questions, please use my contact form or you can also call me Mo.-Fr. between 9 am and 5 pm (Berlin time): +49 30 27 59 22 41.
Some of my References
Since 2001 I’m working highly motivated for the success of my clients.
I bring professional experience as a freelance journalist, copywriter and as content & knowledge manager on eBay (since 2012 as a consultant / AWF).
SPI - BERLINER SENATSVERWALTUNG
Deutsches Herzzentrum BERLIN
Hotel Adlon Kempinski
OTIS BERLIN GMBH
Kirchner & Robrecht Unternehmensberatung
Verband der Immobilienverwalter
Schelchen GmbH / pedag Internationa
Akut Siebdruck GmbH
High Performance GmbH
Gesamtverband der Deutschen Versicherer (GDV)
bleifrei Kommunikation + Medien GmbH
ctr hard + software GmbH
More Crossmedia GmbH
dot films GmbH
Next Estate GmbH
BRING YOUR COMMUNICATION ON THE ROAD TO SUCCESS!